I've spent a lot of time in the last week or so thinking about small businesses (even more so than usual!) and what makes a fabulous creative company stand out from the crowd.
Here are 5 ways to get your small business noticed:
1) ENGAGE YOUR POTENTIAL CUSTOMERS WITH POSTS + TOPICS THAT MATTER TO THEM
My 'Creative Copycats' post from last week has been one of the most popular I've written. It is a topic that affects lots of small business owners. As a result, that one post brought a lot of new followers - and customers - to my business.
2) SUPPORT YOUR COMMUNITY
Creating gift lists and treasuries or sharing the work of similar small businesses is not only nice to do but also helps people remember you (and your products!). I have set up a facebook page for local handmade sellers to help me do this.
3) BE BIG ON BRANDING
Making sure all of your online posts and offline output is well branded and identifiable is key to carving your place in a crowded marketplace. Use a logo, colour choices and font styles to make sure your business is recognisable straight away!
4) PROMOTE YOUR USP
Work out your unique selling point - something that is completely unique to you and highlight it whenever you can! It could be the way you package your products, your style of customer service or the product itself - just make sure people recognise you for what makes you different from your competitors!
5) LOOK AFTER YOUR CUSTOMERS
Word of mouth is still one of the best ways to get noticed, and it is cost and time free too! If you are offering the best service possible and looking after your customers they will pay it forward by telling other people about you or leaving you positive reviews. A business that has lots of great feedback always stands out from its counterparts!
If you're looking to develop your business there are still tickets left for the Creative Business Seminar I am running with Emma Block on Sunday 1st March. We will be sharing loads of tips and insights into growing a small business.
Plus you can get 10% off your ticket if you use the code Spring10 too!
Read more about the event and grab a ticket over on our Eventbrite page :)