If you are a regular reader of this blog or have liked the Stacie Swift Illustration facebook page you may have seen me mention Scarlett's Secret before. Really stunning cupcakes and other delicious baked goodies handmade by lovely lady, Scarlett Hanson.
Scarlett's main online platform for her Scarlett's Secret brand is her facebook page, with business now growing she was really keen to get her branding sorted, with a pretty but clean logo, a smarter facebook page and promotional material such as flyers and business cards.
We shared a few ideas and after a lot of scribbling and scanning we decided upon the hand-lettered and prettily pink Scarlett's Secret logo - and to create the tag line 'Bespoke Bakes', a representation of the skill and variety in everything she makes.
With the overall 'look' of the brand centred around this soft design, I used some of Scarlett's existing product shots to create a selection of cover photos for her page. Repetition and soft colour palettes combined with a bit more hand lettering kept the branding sweet but not too sickly!
Scarlett was great in giving me free reign to update her brand and (luckily!) is very pleased with the result. Here's a little screenshot of the updated page:
To complete the branding package I also created matching postcards and business cards, a great way to give customers a complete experience, or to send on to potential clients.
You can commission your own branding design - packages are available in the Stacie Swift Illustration shop. Or please get in touch at firstname.lastname@example.org for quotes and enquiries!